The party’s over: Publicists, burnout and a ‘far more creative’ role
13 March 2024 Books+Publishing @booksandpublishing
Last week, Books+Publishing heard why book publicists are picking and choosing when (or, more often, when not) to put efforts into TikTok coverage. Here, they argue against big launch parties—and publicists’ burnout. The stereotypical idea of a publicist’s role usually involves a party or two. Champagne, wine, cheese platters, and...
Category: Features
